Unearthing Hidden Customer Value |
作者姓名:Tatiana Goncharova; Tushar Sharma; Vladimir Lukin; |
商品類型:Article | 商品編號:9B20TF03 |
出版日期:2020/11/01 | 內容長度:7 頁 |
According to the authors’ experience as consultants with Kearney’s Proposition and Customer Experience Labs, companies frequently fall prey to a costly fallacy—the notion of an “average” customer. But the reality is that some 20 per cent of an institution’s customers typically contribute around 80 per cent of total value. To get the most out of existing customer pools, companies should consider adopting a value-based customer segmentation approach, .....more
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